Ozempic, Fitness Apps & Olive Oil: Inside India’s $170 Billion Wellness Rush

The modern urban consumer is not just trying to get healthier. They are trying to measure health. Health is becoming part of personal identity.

avianscape.enterprises@gmail.com June 6, 2026 1 minute read

The modern urban consumer is not just trying to get healthier. They are trying to measure health. Health is becoming part of personal identity.

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