FDA commissioner Tukaram Mundhe defended actions against celebrities endorsing surrogate products. He stated that all actors in an advertising chain are accountable for their roles. The Food and Drug Administration resolved over eight thousand public complaints in a single month. Celebrities Shah Rukh Khan, Ajay Devgn, and Tiger Shroff received notices for a Vimal Elaichi advertisement. This action stems from regulations concerning misleading claims and surrogate advertisements for prohibited items.