Marvel Studios sent fans into a frenzy after dropping the trailer for Avengers: Doomsday on Monday. Shortly after the trailer debuted, advance ticket sales went live in select theatres across the United States. The superhero epic raked in an impressive $10 million in pre-sales within just 12 hours, reported Sacnilk.Â
What makes this number truly remarkable is that it was achieved despite severe capacity constraints. Less than 10% of total theatrical showtimes were actually available for sale. The figure points to massive pent-up demand that is already outpacing even the most optimistic industry projections.
Avengers: Doomsday beat the first-day pre-sales of Brave New World, Thunderbolts and The Fantastic Four: First Steps in under two hours. Much of that comes down to Disney’s new Infinity Vision format, which is being seen as the answer to IMAX. Â
Tickets were initially restricted exclusively to these premium large-format shows. It’s a clear play to claim premium screens before Warner Bros.’ Dune: Part III which is currently slated for the same December 18 release date. The battle for IMAX and PLF auditoriums will define year-end box office, where Marvel has taken an early lead.
Looking at franchise history, Doomsday has a high bar to clear. Avengers: Endgame set the record at $357 million domestically, with Infinity War close behind at $257 million. That Doomsday is even competing with those figures in its first 12 hours and with restricted capacity is a record in itself. The film is expected to claim the box office throne by the end of the year.Â
Directed by Anthony and Joe Russo, Avengers: Doomsday serves as a monumental crossover event in Phase Six of the Marvel Cinematic Universe. The film brings together beloved heroes from across three distinct universes to battle a massive multiversal threat: Doctor Doom, portrayed by Robert Downey Jr. It is set to release in theatres worldwide on December 18.Â
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