Half of health cover buyers in 20s let their policy lapse in three years
A significant number of young Indians, aged 24-34, are abandoning health insurance within three years of purchase. Affordability and a perceived lack of value, especially when healthy, are key drivers. Many view premiums as a sunk cost, preferring return-generating investments. Product gaps and distribution challenges also contribute to this concerning trend.🕒 1 min read
A significant number of young Indians, aged 24-34, are abandoning health insurance within three years of purchase. Affordability and a perceived lack of value, especially when healthy, are key drivers. Many view premiums as a sunk cost, preferring return-generating investments. Product gaps and distribution challenges also contribute to this concerning trend.
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