Old is gold as prices singe, rush for advance purchase
Indian consumers are actively exchanging old gold for new and accelerating wedding jewellery purchases due to soaring gold prices. Titan Company reports a significant increase in exchange-led sales, with nearly half of Tanishq’s sales now involving exchanges. Consumers are opting for lighter-weight and lower-karat gold and diamond options to manage costs.🕒 1 min read
Indian consumers are actively exchanging old gold for new and accelerating wedding jewellery purchases due to soaring gold prices. Titan Company reports a significant increase in exchange-led sales, with nearly half of Tanishq’s sales now involving exchanges. Consumers are opting for lighter-weight and lower-karat gold and diamond options to manage costs.
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