Preity Zinta moves Bombay high court to have her personality rights protected against deepfakes and AI generated content online
Actress Preity Zinta has approached the Bombay high court seeking protection against AI-generated deepfakes that infringe upon her personality rights. Her lawyers argued that these manipulated images and content, often featuring her trademark smile, are causing distress and violating her privacy. The court is considering an interim order against various platforms and unknown infringers, emphasizing the need for a protocol to remove offending content without impacting legitimate material. Actress Preity Zinta has approached the Bombay high court seeking protection against AI-generated deepfakes that infringe upon her personality rights. Her lawyers argued that these manipulated images and content, often featuring her trademark smile, are causing distress and violating her privacy. The court is considering an interim order against various platforms and unknown infringers, emphasizing the need for a protocol to remove offending content without impacting legitimate material.
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