Ghost job ads surge: Firms use fake listings for market data, branding

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Ghost job postings have surged by approximately 25% year-on-year as companies use them for market intelligence, employer branding, and workforce planning. These listings, common across various sectors, help firms gauge talent trends, build candidate pipelines, and benchmark pay scales, though many do not materialize into actual roles.
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Ghost job postings have surged by approximately 25% year-on-year as companies use them for market intelligence, employer branding, and workforce planning. These listings, common across various sectors, help firms gauge talent trends, build candidate pipelines, and benchmark pay scales, though many do not materialize into actual roles.

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