Diwali festival shopping: More orders through quick commerce platforms; e-commerce take a back seat

Quick-commerce platforms are experiencing a surge in demand for last-minute Diwali essentials like gifts, sweets, and decor, even as overall e-commerce sales have slowed. Brands report significant growth in quick-commerce orders, driven by consumers seeking convenient and thoughtful festive purchases. Traditional e-commerce saw muted activity as major purchases were completed earlier.