BCCI lands Rs 130 crore windfall as Campa, SBI Life and ChatGPT join India’s home cricket
The BCCI has secured new associate partnerships with Campa, SBI Life, and ChatGPT, marking a significant milestone in its commercial endeavors. The agreements, extending through March 2028, showcase a remarkable growth of 44% in value, surpassing Rs 130 crore. These collaborations will support India's home cricket calendar, enhancing the overall experience for fans and stakeholders alike.
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