Trai’s ’12-minute-per-hour’ cap: Regulator asks broadcasters to comply with limit; ‘no express stay on regulation’

TRAI has urged broadcasters to comply with the 12-minute-per-hour advertising cap, despite the rule being under judicial review. The regulator insists the regulation remains applicable, even as the Delhi High Court has restrained coercive action. Broadcasters are concerned about the enforcement due to existing financial pressures and declining revenues.