Fallout of rupee breaching 90 mark: Get ready to pay higher for consumer goods; here’s what may become costlier

A depreciating rupee beyond Rs 90 against the US dollar is poised to trigger price hikes across consumer electronics, beauty products, and automobiles. This could negate recent GST rate cut benefits, impacting sales momentum. Manufacturers are planning 3-10% increases from December-January to offset rising import costs.