Festive cheer for India Inc: Households splurge on upgrades, go premium

Indians significantly increased spending on premium and big-ticket items like smartphones, large TVs, and washing machines this Navratri-Dussehra season. GST reductions made products more affordable, driving sales across categories, including mass apparel and footwear. Retailers reported strong year-on-year growth, with Navratri sales reaching a decade high.

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